BARRINGTON, ILL. – The US online grocery market generated $ 8.7 billion in sales in February, up 8.5% from the same period last year, according to the latest Brick Meets Click / Mercatus Grocery Shopping Survey.
Pickup, the largest segment of eGrocery, grew 6% year-over-year, generating $ 4 billion in sales, and accounted for 47% of total sales during the month, according to the report.
Delivery reported a year-over-year gain of 37%, corresponding to $ 3.2 billion, covering 37% share of eGrocery spending.
Ship-to-Home, which was the largest segment before COVID with over 40% of spending, is now the smallest with just 16%; it finished with $ 1.4 billion in sales, down 24% year-over-year.
“New service providers, a wider range of retailers selling grocery-related products online, and services that count faster cycle times have contributed to the strong sales growth of delivery, but nonetheless, more shoppers still prefer pickup for a number of reasons. , who benefit from this service model. ”said David Bishop, partner at Brick Meets Click.
During February, shoppers’ interest in online grocery remained strong as over 68 million households purchased groceries from a wide variety of suppliers and retail channels, which was almost 11% higher than last year’s monthly active users (MAU). ) Basis. All three segments, pickup, delivery, and ship-to-home report double-digit gains in their respective MAU bases with delivery the largest year-over-year gain at approximately 28%.
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