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Dynamics Link 1st in Africa, 3rd in the Middle East to deliver unified software solutions: Interview

CAIRO – March 20, 2022: Dynamics Link Company is ranked first in Africa, third in the Middle East and eleventh worldwide in delivering unified software solutions, co-founder and CEO of the company, Hossam El-Sammad, announced in an interview with Business Today Egypt.

El-Sammad added that Dynamics Link is the first Egyptian company to partner with Microsoft Dynamics and LS Retail to offer Microsoft Dynamics NAV, LS NAV and LS NAV hospitality.

Dynamics Link offers unified software solutions in various fields, including retail, manufacturing, hospitality, pharmacy, and restaurant and retail chain management, making it the first in Egypt and Africa in this field.

The CEO added that since the company’s inception, it has worked to provide technical solutions that have been applied in more than 140,000 companies worldwide, providing a centralized solution for controlling branch and warehouse management, regardless of their number, Size or location.

Dynamics Link also acquired the LS Diamond Partnership in 2019, according to El-Sammad.

In addition, the co-founder and CEO of the company confirmed that Dynamics Link has contracted with more than 70 companies and economic entities in various industries such as (retail stores such as clothing and accessories, restaurant chains, pharmacy chains, gas stations, manufacturing, trading and distribution companies), and many countries, such as (Egypt, Saudi Arabia, UAE, Libya, Germany, Côte d’Ivoire, Senegal, Cameroon) for the application of Microsoft Dynamics 365 Business Central.

Microsoft Dynamics is a group of programs specializing in the management and planning of corporate resources in terms of financial, administrative, purchasing, sales, inventory management, manufacturing, project management and other advanced strategic operations of companies.

El-Sammad pointed out that the company’s business includes delivering business intelligence technology that incorporates strategies and techniques used by institutions to analyze data and manage business information.

He explained that business intelligence technology offers the ability to produce many effective reports on a large scale, which helps decision makers make the right decisions to achieve business success in the short / long term in addition to comprehensive standard reports.

“The system is flexible enough to allow users to create their own reports,” El-Sammad added.

Regarding dealing with state-owned companies, Al-Samad clarified that there has been no collaboration with a state-owned agency so far, noting that the company’s clients are from the private sector.

For its part, the co-founder of Dynamics Link, developer Ahmed Attia, stressed that the role of the company is not only limited to providing a software solution, but includes four stages, namely the planning stage: a clear plan is developed for the ‘Implementation of the project after defining the precise scope, the design and the development stage: In this work is done to prepare the program to meet the business conditions, and the training phase: in which the employees are trained as they are the Program use, and the training phase. Project launch: a specific date is set for the actual launch of the program.

Attia said that the multiplicity of systems used in the management of the company is one of the difficulties faced by decision makers, noting that in Dynamics Link it offers a single system for all members of the work team in all industries and Manage departments, and thus the official can get information from a place.

“Through the solution provided by the company, the customer can track sales and inventory status from anywhere over the Internet, link and track all affiliates across a screen, issue and store electronic sales and purchase invoices, in addition to periodic Reports on sales and net profit, “he added.

Dynamics Link has 20 years of cumulative experience delivering integrated business management systems including Enterprise Resource Planning (ERP), Free Client Relationship Management (CRM) and Business Intelligence (BI) solutions, all of which are important powerful and future proof, business critical solutions . delivers best practices, processes, and functionality specifically designed for the business and its people.

Dynamics Link portfolio includes a diversified portfolio of clients in retail, restaurant, medical and medical establishments, and other industries.

El-Sammad confirms that Dynamics Link is looking to expand the capacity building of young cadres in the field of programming for integrated business management systems in the coming period, as it is currently working on the establishment and launch of an academy for the needs of To reach labor market. by young professional programmers.

He added that Dynamics Links’ strong relationships with international companies in the field of programming give the academy’s students the opportunity to receive the best practical and theoretical training in the field.