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Keke Palmer Collaborates With Amazon To Bring Black Women Owners Small Business To The Top

Award-winning actress and singer Kee Palmer is not only an entrepreneur, but she is also a champion for women in entrepreneurship who look like her. Throughout Women’s History Month, she celebrates Black small business owners and connects customers to do the same in a new partnership with Amazon.

As previously reported by BLACK ENTERPRISE, the Screaming Queen’s Day Star landed an exclusive media partnership with the e-commerce giant in April 2021 after posting sketch comedy videos on Instagram. Now her influence is the gift that goes on as she embarks on a new venture to underscore the need to support Black women in business.

Amazon works with influential voices like Palmer to introduce customers to a range of women-owned small businesses that they can discover and support on Amazon.com. As per essence, after much research, Palmer has selected the following brands and individuals: Culture Tags, Obia Naturals, EPIC All Day, Orijin Bees, Darlyng & Co., READ LIFEAuthor Crystal Swain-Bates, Kanda Schockelaan an Bossy Cosmetics.

In 2018, Palmer founded their own record label Big Boss Entertainment and is expected to release their debut album, Big Boss. It is safe to say that the energy of this boss ignited in her a passion to inspire others.

“Raising my job for other women who look the way I do is something I engage with every day,” Palmer said in a statement. “As I develop as a businesswoman and leader, I am inspired by the opportunity to connect with the women who grow small businesses in the Amazon Store, and to represent their work to themselves and their communities through their amazing ideas.”

In addition, the collaboration continues with the launch of the “Women-Owned Small Businesses | Amazon Conversation Series”, a video conversation series between Palmer and other women entrepreneurs. On March 8, Palmer joined Eunique Jones Gibsonthe founder and CEO of #KulturTagsan an Obia Eethe founder and CEO of OBIA Natural.

During the conversation, called “Redefining Who Gives a Business Success Story,” the women shared their experiences as self-employed black women and entrepreneurs and how they all advocate for more diverse leadership in the business.

“It’s time to put the light back on black businesses to remind people that we need to support each other,” Palmer told Essence. Also, to understand that when you buy Black, you sometimes buy into a new store. So they need adequate support, encouragement and tools to get to some of the places like these other companies as well. It’s just the only way we can continue to not just create generational realms for our community.

To me it just makes sense – it is to counteract all systemic injustice. We need to go so much harder to push black businesses to the top.