On Monday, Pusha T teamed up with one of McDonald’s competitors to release “Spicy Fish Diss Track”. The 75-second song, which garnered more than 4 million views his Twitter account as of Tuesday morning, Hypes Arby’s new Spicy Fish Sandwich while McDonald’s classic fillet shot attack.
“I’m the reason the whole world likes it, now I have to break it,” Pusha T rapped before comparing McDonald’s fish sandwich to feces. “You should be disappointed. How dare you sell a square fish and ask us to trust it. A half slice of cheese, Mickey D’s on a budget?
Pusha T may not like the filet-o-fish, but his beef with the Golden Arches is larger than a single menu item. The rapper was in his 20s in 2003 when he and his brother, who goes by the stage name No Malice, wrote the “I’m Lovin ‘It” jingle, Pusha T said in a Rolling Stone interview on Monday. was published. The brothers claim to have been paid about $ 1 million in total, which Pusha T called “peanut as long as it runs.”
It has anchored McDonald’s ads ever since.
“I’m solely responsible for the ‘I’m Lovin’ It ‘Swag and the jingle of that company,” he told Rolling Stone. “That’s just real. I’m the reason.”
McDonald’s did not immediately respond to a Monday night request for comment from the Washington Post.
In a 2016 article titled “The Contentious Tale of the McDonald’s’ I’m Lovin ‘It’ Jingle”, Pitchfork reported that others who created the jingle denied that the rapper was involved. Pusha T commented on the controversy this year during an appearance on Pitchfork Radio: “It’s funny that people now find it so funny that I wrote it,” he said.
In a new Rolling Stone interview, Pusha T said he wrote the jingle when he was young and did not ask for as much money or property in his music as he does now – something he regrets. For two decades, it has been chewing on him.
“I was a part of this and I should have more shareholders,” he told Rolling Stone.
With Arby’s came a chance to exorcise the alleged demons. In the Diss track / ad, Pusha T fired, panning the Ronald McDonald-backed sandwich as a “little dice fish from a clown.” He described it as “base”, “drowned in tartar” and “tasteless.”
In contrast, Pusha T said, “Arby’s only deals in size, ‘his’ crunchy fish is just that. With lines around the corner, we may need a guest list.
This track did the trick. “I had to take that energy away from me, and this [ad] was the perfect way, “the rapper told Rolling Stone.” You know what? I’m over it. “
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