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Entertainment companies explore how to use the “magical” metaverse to blur reality

From “Tron” to “The Matrix” to “Ready Player One”: The virtual world is becoming a reality.

Filmmaker Maureen Fan is one of the entertainment visionaries who upgrades traditional 2D movies to a whole new experience. Her studio created a virtual set for the award-winning animated and interactive film “Baba Yaga,” starring Glenn Close and Kate Winslet.

He told CBS News that people will soon be able to inhabit the “universes” of popular movies like “Star Wars” and “The Lord of the Rings.”

“I mean, it would be nice to be able to be in a universe that you love. A universe that you could never go into your world except in your imagination? But here you can build it,” he told CBS News. Carter Evans.

So far, Fan’s studio has created eight animated films, each more complex and interactive than the last, surpassing the limits of our imagination.

“I don’t think metavers will ever replace real life. But I think it’s just a different way of experiencing it. Things you couldn’t do in real life are things you could only do in metavers.” she said. “This is really exciting. It’s a world that someone else believes you could never have imagined. It’s a world that I think is very magical.”

From sporting events to concerts, games and beyond, soon Americans could spend a lot of time in the metavers.

Facebook, Microsoft, and other companies are investing billions in what could become a single 3D virtual world, or perhaps several connected worlds.

Silicon Valley experts believe that the way people live their lives is likely to change.

“We need to think of metavers as the next iteration of the Internet,” said author Matthew Ball.

Ball wrote “The Metavers and How It Will Revolutionize Everything.” With seven of the richest companies investing billions in metavers, Ball believes it could be worth billions in a few years.

“Most estimates of the overall value of the metaverse suggest it will be around $ 6 trillion ($ 10 trillion) by 2032,” he said.

Allan Cook is creating a studio to test ideas for the future of entertainment in the metavers. He works for Deloitte, a company that is traditionally more familiar with spreadsheets than with interactive entertainment.

“I think the way we consume content has been more or less the same for the last hundred years. As we move forward, it will be in 3D and this will be the first time we can really experience things in an immersive way,” Cook said.

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