Kellogg Co., the maker of Frosted Flakes, Rice Krispies and Eggo, will be split into three companies focused on cereals, snacks and plant-based foods.
Kellogg’s, which also owns MorningStar Farms, the maker of herbal foods, said Tuesday that the spin-off of unnamed cereal and plant-based food companies should be complete by the end of next year.
“All of these companies have significant stand-alone potential and an improved approach will allow them to better direct their resources toward their various strategic priorities,” Kellogg CEO Steve Cahillane said in a statement. “In turn, each company is expected to create more value for all stakeholders and each is well positioned to build a new era of innovation and growth.”
The company’s corporate headquarters will move from Battle Creek, Michigan, to Chicago, but will maintain a double headquarters in both cities for its snack company, which accounts for about 80% of current sales. Kellogg’s three international headquarters in Europe, Latin America and AMEA will remain in their current locations.
Companies have begun to separate at an accelerated pace, such as General Electric, IBM and Johnson & Johnson, but these divisions are rarer for food producers. The last major split in the industry was in 2012, when Kraft split to create Mondelez.
“This division seems similar to the Kraft-Mondelez separation whereby the fastest growing assets (in this case ‘global snack’) are eliminated from the slowest growing (” North American cereal “)”, the equity analyst Adam Crisafulli of Vital Knowledge. he said in a report.
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