Singer Kate Bush has gained legions of new fans thanks to Netflix’s “Stranger Things” which played her 1985 hit “Running Up That Hill” as a talismanic song for character Max Mayfield.
It has also meant an unexpected financial, contributing about $ 2.3 million in streaming copyright during the month since the last season of the show was released, according to Luminate, formerly known as Nielsen Soundscan. Because she owns the copyright to her recordings, she is likely to keep most of that money, according to the music industry publication Music Business Worldwide.
Bush noted in a June 17 blog post that the resurgence of the haunting song had put him “on top of that hill” and that his rapid rise felt “driven by a kind of elemental force.” It’s an unusual turn in the career of a musician who garnered critical acclaim but hadn’t achieved any of the top 10 hits in the United States until this year, 37 years after the release of “Running Up That Hill”.
“While we have seen a marked increase in music flows by catalog in recent years, with annual growth of 20% in 2021 alone, Kate Bush’s story has taken the phenomenon to a new level,” said Rob Jonas , CEO of Luminate. in a statement to CBS MoneyWatch.
From Kate Bush’s Running Up That Hill to Mind Lair, which causes nightmares, Dear Billy is easily one of the most talked about episodes of Stranger Things ever.
Now, star Sadie Sink and director / EP Shawn Levy reveal how Max’s confrontation with Vecna took on a terrifying life. pic.twitter.com/3KAprAHoNK
– Netflix (@netflix) June 27, 2022
“Running Up That Hill” has become the most played song both in the United States and globally, he added. The $ 2.3 million in streaming copyright was generated between May 27 and June 23, although the song is likely to continue to earn more, as it was released on Friday, July 1. new episodes of the show, which could spark a constant interest in Bush’s music. .
“I can’t believe it, number 1 during the third week,” Bush wrote in a blog post Friday. “In fact, it’s all starting to look a little surreal.”
Bush did not immediately return a CBS MoneyWatch comment request.
Bush is unusual in the record industry because he owns the copyright to his recordings, according to Music Business Worldwide. Therefore, it is likely that 80% or more of the copyright of the recorded music generated by its recording masters will be maintained, he noted.
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