Online grocery sales continue to rise with customer expectations

Over 68 million households reported ordering groceries online from a wide variety of suppliers in February ’22, an 11% increase from February 2021. Total order frequency also hit numbers by 3% last year, with households averaging 2,. 73 orders per month completed. .

Pickup, the largest segment of the online grocery market, grew 6% year-over-year, generating $ 4 billion in sales, accounting for 47% of total sales during the month.

Delivery reported a year-over-year gain of 37%, equivalent to $ 3.2bn, accounting for a 37% share of e-grocery spending, Brick Meets Click data revealed. Ship-to-Home, which once held the largest share of the market, accounting for 40% of the online grocery segment before COVID, is now the smallest, falling to a 16% share since 2019 and down 24% year-over-year in sales at $ 1.4 Billion.

“New service providers, a wider range of retailers selling grocery-related products online, and services that count faster cycle times have contributed to the strong sales growth of delivery, but nonetheless, more shoppers still prefer pickup for a number of reasons. who benefit from this service model. “David Bishop, partner at Brick Meets Click, noted.

The probability of using an online grocery store for the same service again next month was 62% for the month, climbing by more than 4% on a year-over-year basis, according to Brick Meets Click. Despite the growing preference of consumers to buy their groceries online, customer expectations for service providers have also risen, Mercatus notes.