{"id":10793,"date":"2022-03-19T14:18:29","date_gmt":"2022-03-19T14:18:29","guid":{"rendered":"https:\/\/tahrir2day.com\/news\/2022\/03\/19\/why-mclaren-is-running-with-google-on-its-wheels-in-f1\/"},"modified":"2022-03-19T14:18:29","modified_gmt":"2022-03-19T14:18:29","slug":"why-mclaren-is-running-with-google-on-its-wheels-in-f1","status":"publish","type":"post","link":"https:\/\/tahrir2day.com\/news\/2022\/03\/19\/why-mclaren-is-running-with-google-on-its-wheels-in-f1\/","title":{"rendered":"Why McLaren is running with Google on its wheels in F1"},"content":{"rendered":"<div >\n<p><strong>The new wheels in F1 in 2022 have allowed McLaren to go for a unique arrangement with Google &#8211; but how does the team run with the web giant on its car?<\/strong><\/p>\n<p>Creative advice, are those who work in Formula 1. <\/p>\n<p>It&#8217;s not only in their ability to look at a rulebook and come up with 10 different ways to build a race car on the same regulations, but also in their marketing. <\/p>\n<p>The all-new wheel design for 2022 has allowed the McLaren team to do something a bit unique (for now) with its wheels in F1. <\/p>\n<p>But how did the new design help McLaren keep Google on its wheels in F1?<\/p>\n<ul >\n<li>\n<strong>NOTE: <\/strong>Who is Naomi Schiff as she joins the Sky Sports F1 team?<\/li>\n<\/ul>\n<figure ><amp-img layout=\"responsive\" src=\"https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1239297753.jpg\" alt=\"McLaren's British driver Lando Norris drives during the second practice session ahead of the Bahrain Formula One Grand Prix at the Bahrain International Circuit in the city of Sakhir on March 18, 2022. (Photo by Mazen Mahdi \/ AFP) (Photo by MAZEN MAHDI\/AFP via Getty Images)\" srcset=\"https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1239297753.jpg 1024w, https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1239297753-300x200.jpg 300w, https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1239297753-768x512.jpg 768w\" width=\"1024\" height=\"682\" ><i-amphtml-sizer \/><noscript><\/noscript><\/amp-img><figcaption>Photo: MAZEN MAHDI \/ AFP via Getty Images<\/figcaption><\/figure>\n<h2>New design that channels an icon<\/h2>\n<p>By 2022, the wheels and tires used in the F1 have undergone quite major changes &#8211; well, the whole car has, but anyway. <\/p>\n<figure >\n<div >\n<h4>Ozark |  Season 4 Part 1 Trailer |  Netflix<\/h4>\n<p><amp-brid-player autoplay=\"autoplay\" ><i-amphtml-sizer \/><\/amp-brid-player>\n<\/div>\n<\/figure>\n<p>Previously, the wheels themselves were 13 inches in diameter &#8211; that is just over a foot or 33cm in diameter. <\/p>\n<p>However, by 2022, they are getting bigger &#8211; and now at 18 inches &#8211; one and a half feet or 45cm. <\/p>\n<p>Due to the larger wheel design, the teams were allowed to re-adopt wheel covers. <\/p>\n<p>The general idea is that when the awakening of the wheel and tire is disturbed, less turbulence is created &#8211; in theory it makes it easier to follow and get closer to the car. <\/p>\n<p>Easier to follow = closer to race = more perseverance = happy drivers and fans.<\/p>\n<p>Wheel covers are not new to F1 &#8211; and were most famously seen on the Brawn GP 001, which carried Jenson Button to the 2009 World Cup.<\/p>\n<p>However, say you have a marketing genius as your CEO who introduced brands like Coca-Cola to F1, these wheel covers can be a prime advertising space &#8230;<\/p>\n<ul >\n<li>\n<strong>DECLARED: <\/strong>How hot are the brakes in Formula 1?<\/li>\n<\/ul>\n<figure ><amp-img layout=\"responsive\" src=\"https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1161357559.jpg\" alt=\"NORTHAMPTON, ENGLAND - JULY 11: Jenson Button of Great Britain drives his Brawn BGP 001 on track during previews ahead of the F1 Grand Prix of Great Britain at Silverstone on July 11, 2019 in Northampton, England. (Photo by Bryn Lennon\/Getty Images)\" srcset=\"https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1161357559.jpg 1024w, https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1161357559-300x200.jpg 300w, https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1161357559-768x512.jpg 768w\" width=\"1024\" height=\"683\" ><i-amphtml-sizer \/><noscript><\/noscript><\/amp-img><figcaption>Photo by Bryn Lennon \/ Getty Images<\/figcaption><\/figure>\n<h2>McLaren F1 Rieder <\/h2>\n<p>Zak Brown is such a marketing genius and saw an opportunity, he accepted it. <\/p>\n<p>McLaren this week announced a long-term deal with Google, which sees the web giant also sponsor the McLaren Extreme E effort. <\/p>\n<p>Not only will Google be on the wheel cover in the McLaren MCL36 design, but Android stickers will also be hanging on the side. <\/p>\n<p>For added convenience, drivers Daniel Ricciardo and Lando Norris also have Chrome and Android decals on their races and helmets.<\/p>\n<p><strong>TRENDING: <\/strong>Why does Lewis Hamilton have a yellow block on top of his F1 car?<\/p>\n<figure ><amp-img layout=\"responsive\" src=\"https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1239295361.jpg\" alt=\"McLaren's Australian driver Daniel Ricciardo drives during the second practice session ahead of the Bahrain Formula One Grand Prix at the Bahrain International Circuit in the city of Sakhir on March 18, 2022. (Photo by Giuseppe CACACE \/ AFP) (Photo by GIUSEPPE CACACE\/AFP via Getty Images)\" srcset=\"https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1239295361.jpg 1024w, https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1239295361-300x164.jpg 300w, https:\/\/www.hitc.com\/static\/uploads\/2022\/03\/GettyImages-1239295361-768x419.jpg 768w\" width=\"1024\" height=\"559\" ><i-amphtml-sizer \/><noscript><\/noscript><\/amp-img><figcaption>Photo: GIUSEPPE CACACE \/ AFP via Getty Images<\/figcaption><\/figure>\n<p>In other news, who is Arnorld Schwarzenegger&#8217;s Nazi father and where was Arnie born?<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The new wheels in F1 in 2022 have allowed McLaren to go for a unique arrangement with Google &#8211; but how does the team run with the web giant on its car? Creative advice, are those who work in Formula 1. It&#8217;s not only in their ability to look at a rulebook and come up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-10793","post","type-post","status-publish","format-standard","hentry","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v18.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why McLaren is running with Google on its wheels in F1 - Tahrir News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tahrir2day.com\/news\/2022\/03\/19\/why-mclaren-is-running-with-google-on-its-wheels-in-f1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why McLaren is running with Google on its wheels in F1\" \/>\n<meta property=\"og:description\" content=\"The new wheels in F1 in 2022 have allowed McLaren to go for a unique arrangement with Google &#8211; but how does the team run with the web giant on its car? 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