{"id":14990,"date":"2022-03-23T00:14:28","date_gmt":"2022-03-23T00:14:28","guid":{"rendered":"https:\/\/tahrir2day.com\/news\/2022\/03\/23\/mbappe-absent-des-operations-de-sponsoring\/"},"modified":"2022-03-23T00:14:28","modified_gmt":"2022-03-23T00:14:28","slug":"mbappe-absent-des-operations-de-sponsoring","status":"publish","type":"post","link":"https:\/\/tahrir2day.com\/news\/2022\/03\/23\/mbappe-absent-des-operations-de-sponsoring\/","title":{"rendered":"Mbapp\u00e9 absent des op\u00e9rations de sponsoring"},"content":{"rendered":"
\n

Ce mardi matin, lors d’une matin\u00e9e d’obligations sponsoring et marketing au programme des joueurs de l’\u00e9quipe de France, Kylian Mbapp\u00e9 a refus\u00e9 d’y participer. Explications.<\/p>\n

C’est une action qui \u00e0 court terme n’a aucune cons\u00e9quence sur l’athl\u00e8te en \u00e9quipe de France. Mais c’est loin d’\u00eatre banal. Ce mardi matin, lors d’une matin\u00e9e d’obligations sponsoring et marketing au programme des joueurs de l’\u00e9quipe de France avec Volkswagen, Uber Eats, Orange, Xbox, Coca-Cola et Konami, Kylian Mbapp\u00e9 a choisi de ne pas participer.<\/p>\n

Un geste fort du c\u00f4t\u00e9 du champion du monde 2018, qui fait suite \u00e0 plusieurs mois de n\u00e9gociations infructueuses entre sa famille, son avocate Delphine Verheyden et la F\u00e9d\u00e9ration fran\u00e7aise de football au sujet de Florence Hardouin, la directrice g\u00e9n\u00e9rale de l’institution. La derni\u00e8re rencontre entre les deux parties remonte \u00e0 moins d’un mois. D’autres discussions devraient avoir lieu dans les prochains jours. <\/p>\n

>>> Les derni\u00e8res infos sur les Bleus<\/p>\n

L’attaquant n’accepte pas que son nom soit affich\u00e9 \u00e0 c\u00f4t\u00e9 des sponsors sauf s’il s’abonne<\/h2>\n

A travers ces n\u00e9gociations, Kylian Mbapp\u00e9 veut un changement dans l’accord entre les joueurs de l’\u00e9quipe de France et la FFF sur l’utilisation de l’image de cette derni\u00e8re \u00e0 partir de l’ann\u00e9e 2010. Apr\u00e8s la Coupe du monde en Afrique du Sud, No\u00ebl Le Graet, le pr\u00e9sident de la ‘F\u00e9d\u00e9ration a souhait\u00e9 par cet accord que les joueurs ne per\u00e7oivent plus de primes en dehors des comp\u00e9titions internationales et que les droits \u00e0 l’image soient \u00e9quitablement r\u00e9partis entre les 23 joueurs \u00e0 chaque rencontre. L’\u00e9quivalent actuel de 20 \u00e0 25 000 euros par s\u00e9ance. <\/p>\n

Dans ses pr\u00e9tentions, Kylian Mbapp\u00e9 veut en dire plus sur l’utilisation de son image en \u00e9quipe de France. L’attaquant n’accepte pas que son nom soit affich\u00e9 \u00e0 c\u00f4t\u00e9 de sponsors auxquels il n’adh\u00e8re pas. Impliqu\u00e9 dans la nutrition infantile, Mbapp\u00e9 n’est pas \u00e0 l’aise avec certaines marques associ\u00e9es au blues. <\/p>\n

A noter toutefois que le Parisien a disput\u00e9 le match lundi \u00e0 son arriv\u00e9e dans un v\u00e9hicule Volkswagen, et qu’il s’entra\u00eene, comme ses co\u00e9quipiers, avec un mat\u00e9riel arborant les logos des partenaires.<\/p>\n

Face \u00e0 l’impasse des n\u00e9gociations, Kylian Mbapp\u00e9 a donc d\u00e9cid\u00e9 de prendre part aux activit\u00e9s sur Clairefontaine. Un choix qui a n\u00e9cessit\u00e9 l’intervention de No\u00ebl Le Gra\u00ebt, qui s’est entretenu avec le Fran\u00e7ais au t\u00e9l\u00e9phone. Le pr\u00e9sident a n\u00e9anmoins tent\u00e9 de faire changer la d\u00e9cision de Paris, vis-\u00e0-vis de sponsors m\u00e9contents sans pour autant renoncer au joueur le plus m\u00e9diatis\u00e9 en \u00e9quipe de France. Mais Kylian Mbapp\u00e9 ne bougera pas et veut aller jusqu’au bout. Sans changer ses habitudes sur le parquet. Tricolore n’a montr\u00e9 aucun signe d’\u00eatre d\u00e9rang\u00e9 \u00e0 l’entra\u00eenement cet apr\u00e8s-midi, et a m\u00eame termin\u00e9 en riant.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ce mardi matin, lors d’une matin\u00e9e d’obligations sponsoring et marketing au programme des joueurs de l’\u00e9quipe de France, Kylian Mbapp\u00e9 a refus\u00e9 d’y participer. Explications. C’est une action qui \u00e0 court terme n’a aucune cons\u00e9quence sur l’athl\u00e8te en \u00e9quipe de France. Mais c’est loin d’\u00eatre banal. Ce mardi matin, lors d’une matin\u00e9e d’obligations sponsoring et […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-14990","post","type-post","status-publish","format-standard","hentry","category-europe"],"yoast_head":"\nMbapp\u00e9 absent des op\u00e9rations de sponsoring - Tahrir News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tahrir2day.com\/news\/2022\/03\/23\/mbappe-absent-des-operations-de-sponsoring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mbapp\u00e9 absent des op\u00e9rations de sponsoring\" \/>\n<meta property=\"og:description\" content=\"Ce mardi matin, lors d’une matin\u00e9e d’obligations sponsoring et marketing au programme des joueurs de l’\u00e9quipe de France, Kylian Mbapp\u00e9 a refus\u00e9 d’y participer. Explications. C’est une action qui \u00e0 court terme n’a aucune cons\u00e9quence sur l’athl\u00e8te en \u00e9quipe de France. Mais c’est loin d’\u00eatre banal. 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