{"id":190247,"date":"2026-02-08T10:00:52","date_gmt":"2026-02-08T10:00:52","guid":{"rendered":"https:\/\/tahrir2day.com\/news\/2026\/02\/08\/will-bad-bunny-be-paid-for-his-super-bowl-halftime-performance\/"},"modified":"2026-02-08T10:00:52","modified_gmt":"2026-02-08T10:00:52","slug":"will-bad-bunny-be-paid-for-his-super-bowl-halftime-performance","status":"publish","type":"post","link":"https:\/\/tahrir2day.com\/news\/2026\/02\/08\/will-bad-bunny-be-paid-for-his-super-bowl-halftime-performance\/","title":{"rendered":"Will Bad Bunny be paid for his Super Bowl halftime performance?"},"content":{"rendered":"
\n

Super Bowl LX<\/span>\u00a0is certain to deliver a financial win for the NFL \u2014 but not for halftime performer Bad Bunny<\/span>, who will take the stage Sunday during the matchup between the Seattle Seahawks and the New England Patriots.\u00a0<\/p>\n

Halftime artists at the Super Bowl only\u00a0earn union scale<\/span>, a minimum fee guaranteed under labor contracts. Under the Screen Actors Guild-American Federation of Television and Radio Artists union’s most recent contract, that would come to about $1,000 a day. The NFL typically covers artists’ expenses, which can run into the millions of dollars.\u00a0<\/p>\n

Despite the modest payday, the Puerto Rican superstar (born Benito Antonio Mart\u00ednez) said at a Apple Music press event leading up to the Super Bowl that he’s “excited” for the highly anticipated show, describing it as “a huge party.” He also said he wants to bring “a lot of my culture” to the stage.\u00a0<\/p>\n

Meanwhile, the performance will continue Bad Bunny’s recent hot streak. His “Deb\u00ed Tirar M\u00e1s Fotos” took home\u00a0“album of the year”<\/span>\u00a0honors at last weekend’s Grammys \u2014 the first time an all-Spanish-language album won the top prize.\u00a0<\/p>\n

200 million eyes<\/h2>\n

While the Super Bowl withholds cash for halftime performers, it delivers something potentially even more lucrative: people’s attention \u2014 lots of people. As many as 100 million viewers are expected to tune in to the game, amplifying the exposure, streams and ticket sales Bad Bunny could see from the short \u2014 if meticulously staged \u2014 performances.\u00a0<\/p>\n

Even non-football fans tend to tune into the NFL’s championship game, if only to watch this\u00a0year’s crop of commercials<\/span>. Airtime costs a fortune, with advertisers spending as much as $10 million for a 30-second spot,\u00a0according\u00a0to Bloomberg News.\u00a0<\/p>\n

Turning Point USA, the conservative activist group founded by Charlie Kirk and now led by his widow, Erika Kirk, plans to host a competing event, streamed on YouTube and other platforms at the same time as Bad Bunny’s performance, featuring artists including Kid Rock.\u00a0<\/p>\n

“‘The All-American Halftime Show’ is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family and freedom,” Turning Point USA’s Andrew Kolvet said in a statement.\u00a0<\/p>\n

\n

\n Edited by<\/p>\n

Alain Sherter\n <\/p>\n<\/section>\n

<\/p>\n