7-Eleven has taken an incredible leap into the world of beauty, hiring a limited edition Coffee Body Scrub to showcase the quality of its fresh coffee grounds, via CHEP Network.
The campaign aims to convince Australian young coffee aficionados that the quality of 7-Eleven coffee’s taste buds is valuable
The scrub will be sold exclusively at Adore Beauty on March 22, for the same selling price as a 7-Eleven coffee, $ 1, though shares are limited. It is being promoted by Australian actor Olympia Valance, who is the face of the campaign.
CHEP Network won Leo Burnett’s 7-Eleven creative account in September 2020 and has since run several campaigns for the brand, collaborating with client liaison to promote 7-Eleven’s app and more recently the ‘wonderfully easier’ ‘Brand platform launched.
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7-Eleven is not the first Australian convenience franchise to launch into the world of retail, with McDonalds and Subway both releasing their partnership with Budgy Smuggler over the last summer season.
Commenting on the campaign, the head of marketing communications for 7-Eleven, Adam Jacka, said that the Coffee Body Scrub is a fun and innovative way to showcase the quality of freshly ground coffee that Australians enjoy every day.
“We are thrilled to launch the unexpected arrival of 2022 in beauty, the 7-Eleven Coffee Body Scrub. We take great pride in obtaining high quality beans from around the world for super tasting, consistent and freshly ground coffee to customers every day. pray, “he said.
Glen Dickson, Deputy CCO at the CHEP Network, adds: “The 7-Eleven Coffee Body Scrub is an easy way to get coffee critics and doubters to rethink their opinion on one of Australia’s best-selling coffees. It’s freshly painted from real beans. Here’s the proof. “
The 7-Eleven Coffee Scrub is locally produced in Australia, is 100% naturally derived, vegan and cruelty free.
Credits:
Client: 7-Eleven Australia
Adam Jacka – Head of Marketing Communications
Eva Karakaltsas – Marketing Manager
Helen Quint – Senior Design
Lara Stephens – Brand Manager
Creative & PR Agency: CHEP Network
Media Agency: phd
Director / Photographer: Sam Wong
Coffee Scrub Manufacturer: Botany Essentials Pty Ltd
Distributor: Adore Beauty
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