Italian luxury brand Gucci will start accepting cryptocurrency payments in some of its stores in America.
Customers can pay with a range of cryptocurrencies including Bitcoin, Ethereum and Litecoin.
The service will roll out later this month at some of its flagship locations, including Rodeo Drive in Los Angeles and Wooster Street in New York.
Gucci, owned by French company Kering, joins a growing number of companies that have started accepting virtual currencies.
The firm said it will also accept payments in Shiba Inu and Dogecoin – a so-called “meme” cryptocurrency originally created as a hoax.
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Customers paying in stores with cryptocurrencies will receive an email with a QR code for use with a digital asset wallet – a financial transaction app that runs on mobile devices.
QR or Quick Response codes are the black and white barcode-like squares that can be read by cellphones and have become more common since the pandemic began.
The brand plans to roll out the policy to all North American stores it operates directly in the near future.
The announcement of such a high-profile brand marks another step forward for mainstream enterprise adoption of cryptocurrencies.
Gucci is the latest big name to announce that it will accept cryptocurrency as a form of payment.
Some of the world’s biggest brands are now accepting digital currencies, including tech giant Microsoft, US telco AT&T, and coffee chain Starbucks.
In the last year, bitcoin also became legal tender in two countries – El Salvador and the Central African Republic.
Because El Salvador said it would allow consumers to use the cryptocurrency alongside the US dollar in all transactions, the International Monetary Fund has urged it to reverse its decision.
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