Elon Musk aims to quintuple Twitter’s revenue to $26.4 billion (£21.4 billion) by 2028, a presentation to potential Twitter investors seen by the New York Times (NYT) suggests.
Last year, Twitter’s revenue was $5 billion.
The report also reveals plans to launch a new service called X, aiming for nine million subscribers in the first year and 104 million by 2028.
Tech industry analyst Kyle Rees says the targets are “very preliminary given the state of global and industry matters.”
The NYT says the revelations are in a “pitch deck” presented to investors “over the past few days.”
It suggests Mr Musk is hoping the number of Twitter users will grow from more than 200 million last year to over 900 million in 2028.
The document also shows that Twitter’s headcount will grow by 3,600 by 2025. However, the NYT reports that headcount is likely to fluctuate in the short term.
Mr Musk recently tweeted these employees should anticipate work ethic expectations that are “extreme but much less than I ask of myself”.
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In 2020, advertising generated about 90% of Twitter’s revenue, according to the NYT.
Subscription services will appear to play a key role in boosting Twitter’s revenue, which it hopes will generate nearly $10 billion by 2028.
Part of the revenue stream, the document says, will come from a mysterious new product called X, details of which have yet to be announced.
It also aims to increase the number of Twitter Blue subscribers to 69 million by 2025 and 159 million by 2028.
Twitter Blue already exists and offers users in countries where it’s available features like an undo button on tweets and ad-free articles for a $3 per month subscription.
Twitter declined to comment on the NYT report.
Mr Rees of Gartner, a firm specializing in market research, told the BBC that “most of these targets appear to be contingent on the number of platform users and subscribers growing”.
But he added: “Here’s an entrepreneur with a proven track record of entering industries that favor incumbents and successfully disrupting the status quo.
“Whether it’s payments, satellites, spaceships, automobiles and now social media, [Mr] Musk has a knack for pushing entire categories of products and services, and I suspect that’s part of what we’ll see here.
“It’s all very exciting. But whether that leads to success, we’ll have to see,” he added.
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