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Economy

Birkenstock goes toe-to-toe against counterfeiters

The German shoe company known for its ubiquitous sandals has lasted nearly 250 years. Correspondent Seth Doane talks to Birkenstock CEO Oliver Reichert about how the pandemic has affected the popularity of his shoes, with the company struggling to cover back orders of nearly a million pairs; how they are fighting the makers of fake Birkenstocks; and his collaborations with luxury designers such as Manolo Blahnik and Dior.

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