The UK energy watchdog will urge the public to cut their gas and electricity consumption this winter to avoid the risk of shortages.
Ofgem will launch a campaign to show people how to reduce energy consumption.
Ofgem boss Jonathan Brearley is expected to say a supply emergency is unlikely.
But he also warns that the coming months could be “difficult” and “we cannot rule out all the risks at any point, especially this winter”.
The initiative, due to be unveiled in a speech later Thursday, comes as the government appeared to be changing tack on its own public information campaign to cut energy bills.
Last week Cabinet Minister Nadhim Zahawi said a planned £15million campaign by the government to encourage energy saving in homes had been shelved because National Grid and Ofgem had been running similar campaigns. But the BBC also reported that the campaign was shelved after opposition from Prime Minister Liz Truss.
However, at the Prime Minister’s Questions on Wednesday, Pensions Secretary Guy Opperman asked Ms Truss about a nationwide mailing campaign to cut energy use.
She said Business and Energy Secretary Jacob Rees-Mogg was “working on a plan to help businesses and individuals use energy more efficiently,” adding, “I hope we can start doing that in Number 10 right away.” “
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Speaking to industry body Energy UK, Mr Brearley will say that “we should all be thinking about how we can reduce our energy use where possible”.
He adds that reducing consumption “isn’t just the most direct way to lower our bills. It directly helps with security of supply, contributes to decarbonization and saves money on public finances.”
National Grid recently warned that UK homes could go without electricity for up to three hours this winter if gas supplies run extremely low.
It was an “unlikely” scenario but added that supply disruptions were possible should the energy crisis escalate.
Mr Brearley is expected to tell the Energy UK audience: “The overall picture for the UK remains favourable. We are in a stronger position than many European countries.
“However, we should not be under the illusion that this winter is likely to be a difficult environment – and we cannot rule out all risks at any point, especially this winter.
Mr Brearley is also expected to say the Government’s Energy Price Guarantee and Energy Bill Support Scheme will bring “much-needed relief” to millions of consumers and businesses.
But the energy price guarantee still means a typical household will pay around double what it was a year ago, with a typical bill of around £2,500 instead of £1,277 last October.
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