The Celebrations chocolates maker will remove Bounty bars from some tubs next month after realizing that 40% of people hate the coconut-flavored treat.
Mars Wrigley said a limited run of No Bounty tubs will be available in 40 Tesco stores in the run up to Christmas.
It comes after the brand had buyers handing back unwanted premiums last year.
However, the food maker said it has yet to be decided whether the divisive treats will be banned for good.
Big tubs of Quality Street, Roses, Celebrations and Heroes pop up on supermarket shelves in the run up to Christmas and sales soar during the holiday season.
However, certain chocolates prove more popular in mugs than others, and some can evoke a strong reaction.
Mars Wrigley said his own research of 2,000 people between the ages of 18 and 65 found that 18% would be irritated to find only bounty bars left in a tub, while 58% believed it would would lead to a family quarrel.
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About 22% said they liked Bounty least of all the party options, while 39% wanted the bars gone forever,
However, Mars Wrigley said it wasn’t ready to make a final decision after 18% of people named the bounty as their favorite.
The survey also shows that the candy is popular with older consumers, with 38% of those over 55 choosing it as their favorite bar.
Mars Wrigley said the limited edition cups would feature additional Mars, Snickers, Milky Way, Galaxy and Maltesers candies.
The trial will be rolled out in ‘pop-ups’ in 40 different Tesco stores between November 8th and December 18th.
This was followed by a “bounty return scheme” last year, allowing bounty haters to return their unwanted chocolates and exchange them for Maltesers after the Christmas period.
“Last year we gave our customers the opportunity to return their unwanted Bounty chocolates. Now we’re trying to take them out of the tub altogether due to public demand,” said Emily Owen, Celebrations senior brand manager.
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