Does the process of finding a new facial serum seem overwhelmingly daunting to you? Even if that’s an understandable feeling (drugstores are skin care shelves packed with hundreds of products!), there are some tips and tricks that will make your serum search much easier. This is a win because buying the right product for your skin type and concerns can do amazing things for your skin appearance and overall health.
Aim your skin concern
Facial serums can be incredibly helpful in addressing specific skin care concerns as they tend to have higher concentrations of active ingredients.
So when buying a serum, keep your skin targets in mind. There will probably be a serum for you out there. If you are dealing with dryness, look for a moisturizing serum, like the Elf Cosmetics Holy Hydration! Moisturizing serum ($ 10, originally $ 12) or one that focuses on supporting the skin’s moisture barrier. To remove dark spots, strengthen the glow of your skin and eliminate skin discoloration, a serum formulated with Vitamin C, such as the Elf Cosmetics Vitamin C Serum ($ 16), may be helpful.
Niacinamide serums can also be a good choice for removing dark spots. The new Keys Soulcare Let Me Glow Illuminating Serum ($ 26) contains the trendy ingredient, as well as rose water for hydration, in its formula.
Of course, these are not the only concerns that treat serum. You can find serums that count fine lines and wrinkles, soothe the skin, work to exfoliate, help heal acne, and more.
Avoid Personal Ingredient Sensitivities
In addition to looking for ingredients that address your skin care concerns, you also want to scan across the label for any personal ingredient sensitivities. For example, if you know that your skin is very sensitive to odor, it may be a good idea to include a serum that is not made with the ingredient. (Do not forget to look up the word “perfume”).
Read the product description and directions
To ensure that you are using your serum in the right way and to get the greatest benefit from any application, be sure to read the recommended use of the product. Some serums can be applied in the morning and evening, others should only be applied once a day.
Normally serum should be applied after cleansing and before moisturizing. That’s the general rule of thumb.
There are different types of serums on the outside that are designed to be applied after moisturizing and before makeup. The Keys Soulcare Illuminating Serum, designed to give the skin a dewy glow, is an example of such a product.
How and when you use your serum is influenced by your personal skin history and the other products in your routine. If you are not sure how often to use a serum or with what products to pair it, contact a board certified dermatologist for advice.
Consistency is key
In order for your skin to benefit from your serum, you need to stick with it. Using it for two weeks and then stopping calling will probably not bring any visible or noticeable results. As with many other skin care products, consistency of use is key.
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